Last night at the Billboard Music Awards Korean megagroup BTS performed, and they won for a second time Best Social Artist, a testament to their online prowess.
I have known of BTS for some time, but I ran into their social media power and their reach into Northeast Ohio by chance a few weeks ago…when their fans known as the BTS ARMY, sort of adopted me.
On a good day a tweet of mine might be shared 10 times, but the BTS ARMY shared one of my tweets 16,000 times, and liked it 27,000 times. I had noticed many fans were helping spread the word about a UNICEF fundraising campaign, using the hashtag #RoarForChange, but I didn’t know the details.
“The members are very big in just promoting happiness and love and acceptance everywhere in the world, so that’s what this is kind of trying to achieve. And so it’s really easy to spread that on Twitter,” says Kelly Sipko, who helps edit The Kraze, a magazine devoted to the Korean entertainment industry.
“BTS is different because all of their discography is filled with deeper meanings that you really don’t see in Korea, because Korea’s a pretty conservative country.”
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