Baselworld is very much like another planet, rather than the biggest watch, jewelry and gem trade show in the world. I consider myself very much an “everyman.” Despite interviewing the occasional CEO, or having access to industries or decision-makers, I am and likely always will be firmly in the middle-class. “Middle class” at Baselworld probably amounts to being able to afford a watch worth chf 20,000. (Read: not me)
In the first minutes of my first excursion to Baselworld I held a wrist watch backed in Titanium worth chf 87,000 before tax. I was nervous to hold it, until a salesman ran toward me with his newest gimmick–an analog watch with intricate mechanics to allow blackjack and roulette. The price? “About chf 160,000,” he said coolly. Not my middle class, I thought.